We make property prices honest
From a free AI valuation to a live, DLD-licensed auction, we're how Dubai discovers what a home is really worth, with every bid out in the open.
2024
Founded in Dubai
~30K
Organic traffic / month
90%+
Valuation accuracy
5.0☆
From 48 reviews
The question we started with
How much is a property
in Dubai really worth?
Property pricing in Dubai lacked transparency
In Dubai, the same property can carry many different "values" depending on who you ask. Asking prices are guesses dressed as facts, and the real number often only appears after weeks of private negotiations, multiple offers, and back-and-forth discussions, if a deal survives at all.
A better way to understand property value
We launched YallaValue in 2024 as a free, AI-powered valuation tool, trained on real Dubai Land Department transaction data. It grew fast, ranking highly for "property valuation" keywords and getting cited by AI assistants when people asked what a property in Dubai was worth.
Valuations predict. Auctions decide.
A valuation can only predict value, and private negotiations lack transparency. To know what a property is truly worth, you need buyers competing openly. So in 2026, we built a DLD-licensed auction platform on top of our valuation engine, where reserves are backed by valuations and every bid is public.
Four principles, non-negotiable.
Radical transparency
Every bid is public. Reserves sit below independent valuations. Data wants to be set free, never hidden.
Price discovery
The market sets the price, not a brochure. Competitive bidding is the only way to truly understand value.
Integrity
Bidders do KYC and pay deposits. Sellers commit to selling if their reserve price is met.
Efficiency
Auctions aren't just about finding the right price. They're fast, a way to buy or sell within a defined timeframe.
One platform, two halves.
A valuation engine that predicts, and an auction floor that decides. They feed each other.
Know the number first
Free instant estimates plus formal RICS-backed reports, all built on real DLD transaction data and machine-learning models.
- Free instant AI valuation for any Dubai address
- Formal reports for golden visa, gifting, and audits
- Multiple independent valuations for every auction
Let the market decide
A regulated property auction with a 24-hour window, anti-sniping protection, and a public bid history, live streamed every week.
- DLD-licensed; RERA-registered (60842)
- Pre-approved bidders, every bid public
- Binding on the hammer, completed in 28 days
Licensed, registered, regulated.
DLD-licensed
RERA 60842
RICS valuations
DED 1299075
The origin story.
Jack Sellers
Jack coded the first version of YallaValue in 2021 as a tool to help himself buy an investment property in Dubai. By 2023 the website was gaining traction, so in 2024 he decided to found a new company around it.
With a background in mathematics and economics and a short stint in hedge funds and investment banking in Dublin and London before Dubai, he brings a markets-first view to real estate: prices should be discovered, not declared.
His conviction, that transparent auctions beat private negotiation and are the natural format for an AI-driven, agentic future.
