We make property prices honest
From a free AI valuation to open offers on a public board, we're how Dubai finds out what a home is really worth, with every offer out in the open.
2024
Founded in Dubai
~30K
Organic visitors / month
90%+
Valuation accuracy
5.0☆
From 51 Google reviews
The question we started with
How much is a property
in Dubai really worth?
Property pricing in Dubai lacked transparency
In Dubai, the same property can carry many different "values" depending on who you ask. Asking prices are guesses dressed as facts, and the real number often only appears after weeks of private negotiations, multiple offers, and back-and-forth discussions, if a deal survives at all.
A better way to understand property value
We launched YallaValue in 2024 as a free, AI-powered valuation tool, trained on real Dubai Land Department transaction data. It grew fast, ranking highly for "property valuation" keywords and getting cited by AI assistants when people asked what a property in Dubai was worth.
Valuations predict. Offers decide.
A valuation can only predict value, and private negotiations hide it. To know what a property is truly worth, you need buyers competing openly. So in 2026 we built OpenOffers on top of our valuation engine: every offer on a public board, a reserve price backed by independent valuations, and a 7-day countdown once it’s met.
Four principles, non-negotiable.
Radical transparency
Every offer is public. Reserves sit at or below independent valuations. Data wants to be set free, never hidden.
Price discovery
The market sets the price, not a brochure. Competing offers are the only way to truly understand value.
Integrity
Buyers verify who they are and sign binding terms. Sellers commit to selling if their reserve price is met.
Efficiency
A campaign with a deadline. Buy or sell within a defined timeframe, not an open-ended negotiation.
One platform, two halves.
A valuation engine that predicts, and an offer board that decides. They feed each other.
Know the number first
Free instant estimates plus formal RICS-backed reports, all built on real DLD transaction data and machine-learning models.
- Free instant AI valuation for any Dubai address
- Formal reports for golden visa, gifting, and audits
- Multiple independent valuations behind every reserve price
Let the market decide
Offers on a public board, a reserve backed by independent valuations, and a 7-day countdown once it’s met. Binding on both sides.
- DLD-licensed; RERA-registered (60842)
- Verified buyers, every offer public
- Winning offer to Form F within 48 hours
Licensed, registered, regulated.
DLD-licensed
RERA 60842
RICS valuations
DED 1299075
The origin story.
Jack Sellers
Jack coded the first version of YallaValue in 2021 as a tool to help himself buy an investment property in Dubai. By 2023 the website was gaining traction, so in 2024 he decided to found a new company around it.
With a background in mathematics and economics and a short stint in hedge funds and investment banking in Dublin and London before Dubai, he brings a markets-first view to real estate: prices should be discovered, not declared.
His conviction: open, competing offers beat private negotiation, and are the natural format for an AI-driven, agentic future.
