
Serena
What homes in Serena cost, how prices and rents have moved since 2017, every building with its figures, and what it is like to live there. All of it from Dubai Land Department records.
About Serena
Serena is a residential district in Dubai made up of villa communities. It is close to Arabian Ranches and contains three villa communities with 1,530 villas in total. The three communities are Casa Dora, Casa Viva and Bella Casa. Together they make Serena a neighbourhood of family houses rather than apartment buildings, and most streets are lined with low-rise homes. Day-to-day needs are close by. Serena Centre By Dubai Retail is within walking distance, about 400 metres from the district, and there is also a park within walking distance, about 400 metres away. For medical care, Aster Royal Clinic Arabian Ranches is about 1.8 km away. Having shops, green space and a clinic this close means residents can do many ordinary errands without going far from home.
Serena is a villa community of about 1,530 homes, built from 2019 onwards. The villas sit in three communities. Every building was built by one developer, North Dubailand Projects.
Over the last 12 months 74 homes changed hands in Serena at a median of AED 1,550 per sqft, up 9.5% on the year before. The typical sale was AED 3M for a 2,022 sqft home. Rents run at AED 74 per sqft a year, a gross yield of 4.8% at today's prices, below the Dubai-wide 6.0%.
551 rental contracts were registered in the same 12 months, 56% of them renewals, and a typical home rents for AED 150,000 a year.
YallaValue estimates what the homes in Serena are worth today, home by home, and updates the estimates daily. An estimate is free: find the community in the list in this guide, choose the home and verify once by WhatsApp, email or Google.
- Homes
- about 1,530
- First completions
- 2019
Average prices in Serena
- 2-bed villa2,480,000
- 3-bed villa3,340,000
In Serena, villas sold for around AED 2.5M for two-bed villas and AED 3.3M for three-bed villas. Sales ranged from AED 2.3M to AED 4.5M, and 55 of the 74 were 3-bed homes, the most traded type.
Every one of those sales was a completed home: nothing in Serena sold off-plan in the last 12 months.
| Type | Typical price | Per sqft | 12-mo change | Sales (12 mo) |
|---|---|---|---|---|
| 2-bed villa | AED 2,480,000 | AED 1,408 | Up 9.7% | 19 |
| 3-bed villa | AED 3,340,000 | AED 1,568 | Up 5.9% | 55 |
Medians of the last 12 months of DLD sales, per type. A change needs ten records in each year.
What is in Serena
Villas and townhouses are 100% of the stock, 1,530 of them in three communities such as Casa Dora, Casa Viva and Bella Casa.
| Type | Homes | Share | Typical size |
|---|---|---|---|
| 2-bed villa | 424 | 28% | 1,483–1,893 sqft |
| 3-bed villa | 1,094 | 72% | 1,881–2,295 sqft |
| 4-bed villa | 12 | 1% | 1,822–2,048 sqft |
Counted from DLD unit records of 0 completed buildings and 3 communities.
Prices and rents in Serena since 2017
- 1 year
- Up 9.5%
- 5 years
- Up 103.4%
- Since 2017
- Up 109.3%
- 1 year
- level
- 5 years
- Up 82.9%
- Since 2020
- Up 97.8%
Serena's first registered sales, in 2017, were at about AED 740 per sqft. Prices then slid to a low of about AED 660 in 2020 and have since climbed to AED 1,550, 127% above the low. The steepest recent climb was in 2025, when the annual median rose 19%. Year on year the annual median has gone up 17% in 2024, up 19% in 2025 and up 5% so far in 2026. The busiest month of the last year was March 2026, with 11 sales registered. On the monthly median of every registered sale, prices are up 9.5% over the last 12 months, up 103% over five years and up 109% on the 2017 level. Rents are down 0.0% over the last 12 months, up 82.9% over five years and up 97.8% since 2020, so rents now rise more slowly than prices and gross yields are easing.
Nothing is under construction in Serena today, so the stock is what it is: 0 buildings and about 1,530 homes. The figures on this page refresh monthly as new sales and contracts are registered.
The line is the monthly median of every sale and rental contract, smoothed over three months; a month with fewer than ten records sits between its neighbours, and the latest such months are read together. The changes compare 12-month medians: the last 12 months against the 12 before. Source: YallaValue analysis of Dubai Land Department records.
Price history in Serena
Every registered sale in Serena in the last 12 months; the dashed line is the trend within those 12 months, grey dots are flagged outliers left out of it.
Transaction history in Serena
- 3-bed · 1,881 sqftCompletedCasa Viva 05 Nov 2026AED 3,480,0001,850 /sqft
- 2-bed · 1,869 sqftCompletedBella Casa 03 Nov 2026AED 2,425,0001,297 /sqft
- 2-bed · 1,774 sqftCompletedBella Casa 02 Nov 2026AED 2,315,0001,304 /sqft
- 2-bed · 1,483 sqftCompletedCasa Viva 23 Oct 2026AED 2,320,0001,564 /sqft
- 3-bed · 2,267 sqftCompletedBella Casa 22 Oct 2026AED 3,500,0001,544 /sqft
- 3-bed · 2,295 sqftCompletedCasa Dora 21 Oct 2026AED 3,270,0001,425 /sqft
- 2-bed · 1,774 sqftCompletedBella Casa 07 Oct 2026AED 2,350,0001,324 /sqft
- 3-bed · 2,294 sqftCompletedCasa Dora 06 Oct 2026AED 3,600,0001,569 /sqft
- 2-bed · 1,483 sqftCompletedCasa Viva 02 Oct 2026AED 2,350,0001,584 /sqft
- 3-bed · 2,294 sqftCompletedCasa Dora 25 Sep 2026AED 3,450,0001,503 /sqft
Over the last 12 months Serena recorded 74 sales; typical homes sold for around AED 3.03M (about AED 1,550 per sqft); with a median size of 2,022 sqft; most were 3-beds; from roughly AED 2.32M to AED 4.5M.
Communities in Serena
3 completed| Casa DoraCommunity | 2020 | 578 | AED 1,461 | Up 5.2% | AED 71 | 4.9% | 26 |
| Casa VivaCommunity | 2021 | 494 | AED 1,674 | Level | AED 90 | 5.4% | 25 |
| Bella CasaCommunity | 2019 | 458 | AED 1,370 | Up 6.8% | AED 72 | 5.3% | 23 |
Rents and yields in Serena
Last 12 months| 2-bed villa | AED 135,000 | AED 74 | AED 2.48M | 5.3% | 185 |
| 3-bed villa | AED 160,000 | AED 74 | AED 3.34M | 4.7% | 364 |
| 4-bed villa | AED 202,244 | AED 107 | Few sales | 6 |
- New contract vs renewal
- Level
- Renewals
- 56% of 555
551 rental contracts were registered in Serena in the last 12 months, 56% of them renewals. New contracts and renewals were signed at much the same rate per sqft. The gross yield across every type is 4.8%, before service charges.
Ejari registrations via Dubai Land Department; yields use the same 12 months of sales.
Who builds in Serena
1 developer- North Dubailand Projects3 buildingsAED 1,461 /sqft
North Dubailand Projects built every one of Serena's 3 completed buildings, so the area has one look, one management company and one service charge regime.
Buying or renting in Serena
Buying
Expect a 20% deposit as a UAE resident or 25% as a non-resident on a home under AED 5M, plus the 4% Dubai Land Department transfer fee and about AED 5,000 of registration and trustee costs. On the typical sale of AED 3M, that is AED 605,000 down and AED 121,000 in transfer fee. Before offering, check the service charge per sqft on the building page, the registered size against the marketed one, and whether the unit has sold before and at what price.
Renting
A typical home rents for AED 150,000 a year. Increases on renewal are capped by the RERA rental index. Landlords in Dubai usually take one to four cheques and a 5% security deposit, and every contract is registered on Ejari, which is where the figures on this page come from.
Nearby areas compared
All Dubai areas →| Area | Sale /sqft | 12-mo change | Typical rent | Yield | Buildings |
|---|---|---|---|---|---|
| Serena | AED 1,550 | Up 9.5% | AED 150K | 4.8% | 0 |
| Rukan | AED 1,091 | Up 5.2% | AED 48K | 8.4% | 3 |
| Riverside | AED 906 | 0 | |||
| The Sustainable City | AED 1,317 | Up 3.0% | AED 263K | 5.5% | 0 |
| Arabian Ranches 2 | AED 1,884 | Up 6.4% | AED 250K | 4.6% | 0 |
| Damac Islands | AED 1,157 | Up 4.9% | 0 | ||
| The Acres | AED 1,996 | Down 4.7% | AED 445K | 3.8% | 0 |
Serena in numbers
- Across 74 DLD sales in the 12 months to 9 November 2026, the median price in Serena was AED 1,550 per sqft and the typical home sold for about AED 3M.
- Prices are up 9.5% on the year, 103% over five years and 109% since 2017; rents down 0.0% and 82.9% over the same periods.
- 0 completed buildings from 1 developer; about 1,530 homes.
- A gross yield of 4.8% across every type, before service charges.
Source: YallaValue analysis of Dubai Land Department records. Updated 10 November 2026.
Questions about Serena
How much does a home in Serena cost?
Over the 12 months to 9 November 2026 the median was AED 1,550 per sqft; the typical sale was AED 3M.
Have prices in Serena gone up?
Yes: up 9.5% in the 12 months to 9 November 2026 and up 103% over five years, on the monthly median of every registered sale. Over the whole record they are 109% above the 2017 level.
What is the rental yield in Serena?
About 4.8% gross across all types at today's prices, before service charges.
What does it cost to rent in Serena?
The median contract in the 12 months to 9 November 2026 was AED 150,000 a year, across 551 Ejari registrations.
What is my home in Serena worth?
YallaValue keeps an estimate for the homes in Serena, home by home, updated daily. It is free: find the community in the list in this guide, choose the home and verify once by WhatsApp, email or Google. For a guide before that: the median across 74 sales in Serena over the last 12 months was AED 1,550 per sqft.
For sale with OpenOffers in Serena
No Serena property is on the board today. Follow Serena to hear the day one is listed, or see what is for sale across Dubai with every offer public.